Marketing

Campaign Automation Platform for BrandBoost

A UX/UI overhaul of BrandBoost’s marketing automation SaaS platform to enhance campaign creation speed and multi-channel management.

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Client

BrandBoost Global

Duration

3 month

Date

Jul 25, 2025

Customer retention +21%

We focused on simplifying workflows for marketing teams juggling multiple channels and KPIs.

Senior Product Strategist

Hannah Russell

This project highlighted the importance of reducing friction in complex SaaS workflows. The redesigned interface made campaign planning significantly more intuitive, leading to faster team onboarding and higher automation usage.

Creative сhallenges

The team had to rethink how marketers visualize multichannel flows. We created a drag-and-drop builder with clear messaging logic and real-time performance previews.

Another challenge was making analytics accessible without overwhelming users with metrics—this led to simplified scorecards and contextual insights.

User experience focus

We optimized the navigation and reduced unnecessary steps in critical flows. Marketers were able to configure triggers in half the time.

Testing showed that tooltips and scenario templates significantly improved user confidence, especially for new teams adopting automation.

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Daily active usage increased by 29%

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SaaS CRM Dashboard for TeamLink

A complete redesign of TeamLink’s CRM dashboard to improve data visibility, search efficiency, and collaboration features for sales teams.

Marketing

Campaign Automation Platform for BrandBoost

A UX/UI overhaul of BrandBoost’s marketing automation SaaS platform to enhance campaign creation speed and multi-channel management.

BrandBoost Global

3 month

Jul 25, 2025

We focused on simplifying workflows for marketing teams juggling multiple channels and KPIs.

Hannah Russell

This project highlighted the importance of reducing friction in complex SaaS workflows. The redesigned interface made campaign planning significantly more intuitive, leading to faster team onboarding and higher automation usage.

Creative сhallenges

The team had to rethink how marketers visualize multichannel flows. We created a drag-and-drop builder with clear messaging logic and real-time performance previews.

Another challenge was making analytics accessible without overwhelming users with metrics—this led to simplified scorecards and contextual insights.

User experience focus

We optimized the navigation and reduced unnecessary steps in critical flows. Marketers were able to configure triggers in half the time.

Testing showed that tooltips and scenario templates significantly improved user confidence, especially for new teams adopting automation.

Latest projects

Goverment

Citizen Service Portal for CityConnect

Goverment

Citizen Service Portal for CityConnect

Goverment

Citizen Service Portal for CityConnect

Marketing

SaaS CRM Dashboard for TeamLink

Marketing

SaaS CRM Dashboard for TeamLink

Marketing

SaaS CRM Dashboard for TeamLink

Let’s bring your vision to life

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DESIGN EGG

DESIGN EGG

Let’s bring your vision to life

Get in touch

DESIGN EGG

DESIGN EGG

Let’s bring your vision to life

Get in touch

DESIGN EGG

DESIGN EGG